July, 2009
Stale Bread – Want some?
Unless we’re talking about croutons – no one likes stale bread. We all like fresh bread. Many of us (including google) don’t visit stale websites either.
We like fresh websites with new content – that’s why most people spend time on social media sites like facebook and youtube and twitter- because there is always something new [...]
Looking for measurable ROI on your advertising spend? Why?
ROI = Return on Investment.
“You must be able to measure how much you make in return on your advertising spend!”
“If you can’t measure the return on your marketing investment, you’re wasting your time and money!”
Heard it all a thousand times. And fair enough, to an extent, it’s true.
But it’s also tends to be a cop-out [...]
Back to Knitting
As the GFC crept into the Australian market place, many business owners have had to make some tough (and wise) decisions about what they do and why they do it. I had never heard the term ‘back to knitting’ before the GFC – I must hear someone different say it every month now. (It’s usually [...]
